Elevating an Icon: Digital Strategy for a Premier $80K/Month Oceanfront Estate
For Kailua Shores, an exclusive Oahu estate hosting celebrities and corporate leaders, the existing website failed to match the property’s elite stature. The challenge was to articulate a value proposition worthy of a clientele that includes Fortune 500 boards and high-net-worth individuals.
We completely revamped the web copy and architecture across a 20-page site, strategically weaving in the property’s legendary history—from The Beatles' stay to President Obama’s basketball games. The new digital presence doesn’t just list amenities; it crafts an aspirational narrative that justifies the premier pricing and reinforces the exclusive experience offered to every guest.
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CLIENT
Kailua Shores Oceanfront Retreat, Oahu Hawaii
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SERVICES
Web copy, color palette development, Squarespace website design, property management software integration, visual identity creation.
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YEAR
2025